GRAU Packaging Illustrations

YEAR: 2021

CLIENT: SEEQ Agency, GRAU

FOR: Illustrations for packaging, website, print

Only the best for four-legged friends: GRAU’s assortment is made with heart and knowhow and invites you to become part of generation pet.

GRAU just recently relaunched their brand with its new claim generation pet and its new web shop does not only show their massive animal feed and food supplement range but also how lively the GRAU-world is!The humorous world of illustrations is a cornerstone of GRAU’s new branding – and allows GRAU to put competition in its shade.In the web shop users are provided an intelligent filtering system to orient in the vast product range for cats and dogs. Alternatively, an interactive and easy to use product advisor lets indecisive users find the perfect meal for their pet.